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    Our 5 Step Plan to Take on Big Tech Companies

    Our 5 Step Plan to Take on Big Tech Companies

    Pinwheel has a top secret strategy to change the technology industry. Welcome to our diabolical plot (whaaaaa haaaa hahaha)...

    OK, actually, it's more like the opposite... a plot to make the world better. How could the world of technology BE better, you ask?

    Well, for starters, wouldn't it be great if we all weren't  addicted to our phones and prioritizing them over our most precious relationships? I'll save you the stats about depressed teens, kids competing against phones for their parents attention, etc etc. It's a sad state of affairs, and I prefer to think about a brighter future, so here we go! 

    Step 1: Introduce a NEW ecosystem of only PAID software.

    Why is this important? Incentives matter. The people at Google, Facebook (pick your big tech co.) are not evil. They simply have a business model and they're following that model.

    Their model makes more money the more we're on our phones. So they have offices stocked full of Phd's etc. finding ways to addict us ever more efficiently. They're really good at it (swipes Instagram).

    To build this ecosystem we need our own OS, so we built PinwheelOS on top of the Android Open-Source Operating System. "Wait, doesn't Google own that," you may ask? The core project is licensable for free, believe it or not.

    It's also handy that a bunch of developers all over the world build software for Android. 

    Step 2: Pick a niche.

    This is a big idea, but usually in startups you're better off starting smaller. We're starting with elementary-school and early middle-school kids for several reasons.

    First, while we're all fed up with our addictions, we're especially concerned about introducing our kids down the same pathway we know is causing harm!

    Second, the current "solutions" like parental control apps are just really bad. It's not exactly their fault either, trying to work inside of the existing ecosystems is really hard.

    Third, it's actually possible to get out of the current ecosystems if you start with kids, because kids just don't need that much software. They don't need navigation on streets, email, document storage, etc. I could go on. 

    Finally, doing this for kids is something the team is really passionate about. We're all parents and don't want our kids growing up with the current tech options. 

    Step 3: Build a trusted brand.

    We have to do really well with this niche. We have to make peoples lives better, and to build a trusted brand that stands for #GoodTech.

    We have to help customers get over their underlying belief that great software is just out there for free all the time (newsflash, that's how we got in this mess, no free lunches). Reprogramming us all to take a bit of our budgets and move towards awesome paid software will take some time. 

    Step 4. Expand to new demographics.

    We want to follow kids up through middle school and high school and continue to provide an incredible experience that sets them up for success in life through their use of technology. We want our tech to "do no harm," which is a high bar given what current tech is doing! 

    Step 5. Finally, move on to everyone.

    It will likely take the better part of a decade to achieve the final step of our plan, but ultimately we want to be the trusted "paid software ecosystem" for consumers in the mid-21st century.

    We hope to look back on the ad-supported and addictive early 21st century as a good lesson learned about what not to do with technology, and to help move humanity forward by putting tech in its place... as a helper to humans... totally subservient to us instead of the other way around.

    If that sounds like an exciting future, thank you for saying so, and thank you in advance for supporting us by spreading the word or buying our products and services with your own money. We'd love to serve YOU, and not some third party that wants to advertise some special nutrition supplements or magical soaps or whatever.  

    Thank you, 

    Dane Witbeck

    Founder and Chief Pinwheeler